/* BASE */
:root {
  --bg: #0D0D0F;
  --bg-2: #131316;
  --bg-3: #1A1A1F;
  --fg: #F0EDE8;
  --fg-2: #9E9A94;
  --fg-3: #5C5A56;
  --accent: #FF5C1A;
  --accent-dim: rgba(255, 92, 26, 0.15);
  --border: rgba(240, 237, 232, 0.08);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* NAV */
.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px 48px;
  background: rgba(13, 13, 15, 0.8);
  backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 24px;
  letter-spacing: 0.05em;
  color: var(--fg);
}

.nav-tag {
  font-size: 13px;
  color: var(--fg-3);
  letter-spacing: 0.04em;
}

.nav-right {
  display: flex;
  align-items: center;
  gap: 28px;
}

.nav-link {
  font-size: 13px;
  color: var(--fg-2);
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: color 0.15s;
}
.nav-link:hover { color: var(--fg); }

.cta-btn-sm {
  display: inline-block;
  padding: 8px 18px;
  background: var(--accent);
  color: #fff;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 2px;
  transition: background 0.2s;
}
.cta-btn-sm:hover { background: #e6511a; }

/* HERO */
.hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 140px 48px 80px;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,92,26,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,92,26,0.04) 1px, transparent 1px);
  background-size: 80px 80px;
  mask-image: radial-gradient(ellipse 80% 70% at 50% 0%, black 30%, transparent 80%);
}

.hero-glow {
  position: absolute;
  top: -20%;
  left: 50%;
  transform: translateX(-50%);
  width: 900px;
  height: 600px;
  background: radial-gradient(ellipse at center, rgba(255,92,26,0.08) 0%, transparent 60%);
  pointer-events: none;
}

.hero-content {
  position: relative;
  max-width: 900px;
}

.hero-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-dim);
  border: 1px solid rgba(255,92,26,0.3);
  padding: 6px 14px;
  border-radius: 20px;
  margin-bottom: 28px;
}

.hero-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(72px, 10vw, 140px);
  line-height: 0.92;
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 28px;
}

.hero-sub {
  font-size: 18px;
  line-height: 1.65;
  color: var(--fg-2);
  max-width: 560px;
  margin-bottom: 40px;
  font-weight: 300;
}

.cta-text {
  font-size: 14px;
  color: var(--fg-3);
  font-style: italic;
}

.cta-btn {
  display: inline-block;
  padding: 14px 28px;
  background: var(--accent);
  color: #fff;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 2px;
  transition: background 0.2s, transform 0.1s;
}
.cta-btn:hover { background: #e6511a; transform: translateY(-1px); }

.cta-secondary {
  display: inline-block;
  padding: 12px 24px;
  border: 1px solid var(--border);
  color: var(--fg-2);
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
  border-radius: 2px;
  transition: border-color 0.2s, color 0.2s;
}
.cta-secondary:hover { border-color: var(--accent); color: var(--fg); }

/* STATS */
.stats {
  display: flex;
  align-items: stretch;
  gap: 0;
  padding: 60px 48px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  background: var(--bg-2);
}

.stat {
  flex: 1;
  padding: 0 40px;
}

.stat-number {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 56px;
  color: var(--accent);
  letter-spacing: 0.02em;
  line-height: 1;
  margin-bottom: 12px;
}

.stat-label {
  font-size: 14px;
  color: var(--fg-2);
  line-height: 1.5;
  font-weight: 300;
}

.stat-divider {
  width: 1px;
  background: var(--border);
  align-self: stretch;
  flex-shrink: 0;
}

/* HOW IT WORKS */
.how {
  padding: 100px 48px;
}

.section-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 52px;
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 64px;
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
}

.step {
  background: var(--bg);
  padding: 40px;
}

.step-num {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 72px;
  color: rgba(255,92,26,0.12);
  line-height: 1;
  margin-bottom: 20px;
  letter-spacing: 0.02em;
}

.step-icon {
  margin-bottom: 20px;
}

.step-title {
  font-size: 18px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 12px;
}

.step-desc {
  font-size: 14px;
  color: var(--fg-2);
  line-height: 1.65;
  font-weight: 300;
}

/* BRIEF PREVIEW */
.brief {
  padding: 100px 48px;
  background: var(--bg-2);
}

.brief-label {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.brief-card {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: 4px;
  overflow: hidden;
  margin-top: 48px;
  max-width: 800px;
}

.brief-card-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
  border-bottom: 1px solid var(--border);
}

.brief-date {
  font-size: 13px;
  color: var(--fg-2);
}

.brief-source-badge {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-dim);
  padding: 4px 10px;
  border-radius: 12px;
}

.hook {
  display: flex;
  align-items: flex-start;
  gap: 20px;
  padding: 24px;
  border-bottom: 1px solid var(--border);
  transition: background 0.15s;
}

.hook:last-of-type { border-bottom: none; }

.hook:hover { background: rgba(255,92,26,0.03); }

.hook-rank {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 28px;
  color: rgba(255,92,26,0.4);
  line-height: 1;
  flex-shrink: 0;
  padding-top: 2px;
}

.hook-title {
  font-size: 15px;
  font-weight: 500;
  color: var(--fg);
  margin-bottom: 8px;
  line-height: 1.4;
}

.hook-meta {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 8px;
}

.hook-tag {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
}

.hook-signal {
  font-size: 12px;
  color: var(--fg-3);
}

.hook-thumbnail {
  font-size: 12px;
  color: var(--fg-3);
  font-style: italic;
}

.brief-footer {
  padding: 16px 24px;
  font-size: 13px;
  color: var(--fg-3);
  border-top: 1px solid var(--border);
}

/* DIFFERENTIATORS */
.diff {
  padding: 100px 48px;
  background: var(--bg-2);
  border-top: 1px solid var(--border);
}

.diff-inner { max-width: 1100px; }

.diff-eyebrow {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.diff-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(36px, 4vw, 56px);
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 56px;
  max-width: 600px;
  line-height: 1.05;
}

.diff-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin-bottom: 72px;
}

.diff-card {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: 4px;
  padding: 32px;
}

.diff-icon { margin-bottom: 20px; }

.diff-card-title {
  font-size: 17px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 12px;
}

.diff-card-body {
  font-size: 14px;
  color: var(--fg-2);
  line-height: 1.65;
  font-weight: 300;
}

.diff-vs { margin-top: 0; }

.diff-vs-label {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--fg-3);
  margin-bottom: 20px;
}

.diff-table {
  width: 100%;
  border-collapse: collapse;
  max-width: 720px;
}

.diff-table th, .diff-table td {
  padding: 12px 20px;
  text-align: left;
  border-bottom: 1px solid var(--border);
  font-size: 14px;
}

.diff-table th {
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--fg-3);
  font-weight: 400;
}

.diff-table td { color: var(--fg-2); }

.diff-th-us {
  color: var(--accent) !important;
}

.diff-td-check {
  color: #4ade80 !important;
  font-weight: 600;
}

.diff-td-partial {
  color: #fbbf24 !important;
}

.diff-td-no {
  color: var(--fg-3) !important;
}

/* MANIFESTO */
.manifesto {
  padding: 100px 48px;
  position: relative;
}

.manifesto::before {
  content: '';
  position: absolute;
  top: 0;
  left: 48px;
  right: 48px;
  height: 1px;
  background: var(--border);
}

.manifesto-inner {
  max-width: 720px;
}

.manifesto-eyebrow {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.manifesto-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(36px, 5vw, 64px);
  line-height: 1.05;
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 32px;
}

.manifesto-body p {
  font-size: 16px;
  color: var(--fg-2);
  line-height: 1.75;
  font-weight: 300;
  margin-bottom: 20px;
}

.manifesto-body p:last-child { margin-bottom: 0; }

/* SOCIAL PROOF */
.social-proof {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  background: var(--bg-2);
}

.sp-inner { max-width: 900px; }

.sp-eyebrow {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.sp-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(28px, 3.5vw, 44px);
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 48px;
  line-height: 1.1;
}

.sp-metrics {
  display: flex;
  align-items: stretch;
  gap: 0;
}

.sp-metric {
  flex: 1;
  padding: 0 40px 0 0;
}

.sp-divider {
  width: 1px;
  background: var(--border);
  align-self: stretch;
  flex-shrink: 0;
  margin-right: 40px;
}

.sp-number {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 48px;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 10px;
  letter-spacing: 0.02em;
}

.sp-label {
  font-size: 14px;
  color: var(--fg-2);
  font-weight: 300;
  line-height: 1.5;
}

/* CLOSING */
.closing {
  padding: 120px 48px;
  position: relative;
  overflow: hidden;
}

.closing::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(255,92,26,0.06) 0%, transparent 70%);
  pointer-events: none;
}

.closing-inner {
  position: relative;
  max-width: 720px;
}

.closing-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(64px, 10vw, 120px);
  line-height: 0.9;
  letter-spacing: 0.02em;
  color: var(--fg);
  margin-bottom: 24px;
}

.closing-sub {
  font-size: 18px;
  color: var(--fg-2);
  font-weight: 300;
  max-width: 480px;
}

.closing-cta {
  margin-top: 40px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 16px;
}

.closing-note {
  font-size: 13px;
  color: var(--fg-3);
  font-weight: 300;
}

/* FOOTER */
.footer {
  padding: 48px;
  border-top: 1px solid var(--border);
  text-align: center;
}

.footer-logo {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 28px;
  letter-spacing: 0.05em;
  color: var(--fg);
  margin-bottom: 8px;
}

.footer-tagline {
  font-size: 14px;
  color: var(--fg-3);
  margin-bottom: 16px;
}

.footer-copy {
  font-size: 12px;
  color: var(--fg-3);
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .nav { padding: 16px 24px; }
  .nav-right { gap: 16px; }
  .nav-link { display: none; }

  .hero { padding: 100px 24px 60px; }
  .hero-headline { font-size: 64px; }

  .stats {
    flex-direction: column;
    padding: 40px 24px;
    gap: 40px;
  }
  .stat-divider { width: 100%; height: 1px; }
  .stat { padding: 0; }

  .how { padding: 60px 24px; }
  .steps { grid-template-columns: 1fr; }

  .brief { padding: 60px 24px; }

  .diff { padding: 60px 24px; }
  .diff-grid { grid-template-columns: 1fr; }
  .diff-table { display: block; overflow-x: auto; }
  .diff-table th, .diff-table td { white-space: nowrap; }

  .manifesto { padding: 60px 24px; }

  .social-proof { padding: 60px 24px; }
  .sp-metrics { flex-direction: column; gap: 32px; }
  .sp-divider { width: 100%; height: 1px; }
  .sp-metric { padding: 0; }

  .closing { padding: 80px 24px; }
  .closing-headline { font-size: 64px; }
  .closing-cta { align-items: flex-start; }

  .footer { padding: 40px 24px; }

  .section-title { font-size: 40px; }
}

@media (max-width: 480px) {
  .hero-headline { font-size: 52px; }
  .stat-number { font-size: 40px; }
  .steps { gap: 0; }
}